ATTENTION: Alberta Drivers

Still Paying $300+ for Car Insurance? You Might Be Getting Ripped Off.

Most Albertans overpay by hundreds every year, even with clean records.

Why you're paying more than you should

You Drive Safe...So Why Are You Being Punished?

Clean record. No claims. No tickets.
Still, your premium keeps going up.

You've Done Your Part
✅ No accidents.
✅ No claims.
✅ No tickets.
Still...Your insurance bill climbs year after year.

For What?
➡️ A “high-risk” neighbourhood label slapped on your postal code?
➡️ A vehicle that's technically on a theft list even though it’s never been touched?
➡️ A system that rewards loyalty with higher rates, not lower?

That’s Exactly Why We Built True Rate Auto.

Drivers across Alberta were telling us the same story:
Clean records. No claims. Still getting punished.

So we built a smarter starting point. One that actually respects who you are behind the wheel.

✔️ Clean record? You deserve credit.
✔️ Drive a safer car? That should matter.
✔️ New to Canada? You shouldn’t be penalized.
✔️ Tired of games, bundles, or gimmicks? Us too.

You shouldn’t have to guess what’s fair anymore.
Take 60 seconds and see how your driving profile really stacks up.

TESTIMONIALS FROM HAPPY Alberta DRIVERS

What others are saying

Was paying over $240/month for basic coverage. Got connected to a local advisor who helped me bring that down without cutting corners. Worth it.

- Angie

Honestly didn’t expect much — but got a call within 20 minutes from a broker who actually helped. Ended up switching and saving $38/month. Solid service.

- John

Filled out the form in about a minute. Got matched fast, no spam, and the guy I spoke with was actually licensed and knew the area. Good experience.

- Randy

Thousands of Canadians Start Here

Trusted by Over 3,800 Alberta Drivers and Growing Every Month